CHRIS JOHNSON DESIGN
DESIGN STRATEGY
Having previously held various senior leadership roles including design director for a global sports brand, Chris Johnson has extensive experience in successfully setting global brand design strategies, annual brand business plans, and implementing strategic design processes
BRANDING
Branding services include research, development, and refinement of brand strategy, brand values, brand personality, and aspects of brand identity which includes logo, wordmark, typeface, photography, tone of voice, colours, and on product branding guidelines
CREATIVE DIRECTION
Creative Direction is where design meets strategy. It is the theme or concept which unites a collection of products visually, in terms of their look and feel. Our team can build a bespoke creative direction as a tool to bring together all the visual touchpoints of your business and brand, from the product and packaging through to the advertising campaign, retail displays and online assets. This helps to raise brand awareness and loyalty as well as the perceived quality of your products, which will increase your market impact and sales
SPORTSWEAR DESIGN
Sportswear design projects are tailored to meet the unique needs of each client to ensure the highest standard of quality results. Our team offers a range of activities during the design process, including but not limited to:
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Qualitative and quantitative research methods
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Intellectual property management
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Human factors analysis
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Ideation and concept generation
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Design for manufacture
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Engineering and simulation tools
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Colour, material, finish (CMF) selection
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User and lab testing
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Visualisation and market launch assets
EYEWEAR DESIGN
Eyewear and goggle design projects are tailored to meet the unique needs of each client to ensure the highest standard of quality results. Our team offers a range of activities during the design process, including but not limited to:
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Qualitative and quantitative research methods
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Intellectual property management
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Human factors analysis
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Ideation and concept generation
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Design for manufacture
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Engineering and simulation tools
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Colour, material, finish (CMF) selection
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User and lab testing
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Visualisation and market launch assets
INDUSTRIAL DESIGN
Product design projects are tailored to meet the unique needs of each client to ensure the highest standard of quality results. Our team offers a range of activities during the design process, including but not limited to:
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Qualitative and quantitative research methods
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Intellectual property management
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Human factors analysis
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Ideation and concept generation
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Design for manufacture
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Engineering and simulation tools
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Colour, material, finish (CMF) selection
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User and lab testing
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Visualisation and market launch assets
Testimonials
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‘Chris is an innovative and visionary leader who consistently delivers outstanding results. He has a remarkable ability to transform ideas into tangible and visually captivating designs. With a keen eye for detail and a deep understanding of user-centred design principles, Chris has consistently produced products that are not only aesthetically pleasing but also highly functional and user-friendly. His strategic thinking and problem-solving skills have been instrumental in driving the success of numerous product launches.’​
Sebastian Pape, Senior Graphic Designer at Pentland Brands
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‘Chris has a rare ability to combine creative flair with a deeply considered and informed design process. His ability to inspire, nurture and lead comes naturally, allowing him to translate his vision through others into a stronger final proposition.’
Duncan Shaw, Commercial Director at By Association Only
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‘Chris has a wealth of experience in designing high performance products combined with the business acumen of running new product development projects to time and budget. He has an understanding and appreciation for disciplines away from his core knowledge such as Engineering and Manufacturing and can effectively co-develop cohesive solutions with team members from any part of the product development process.’
Tom Osman, Head of Design and Engineering at Shaily R&D Studio