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Unlock your team's full creative potential to deliver breakthrough results in sportswear and equipment

We specialise in helping you build exceptional design teams and products which results in:


-  Breakthrough Innovation and Competitive Edge

-  Enhanced Productivity and Efficiency

-  Cost Savings and Risk Reduction

SPORTS DESIGN SOLUTIONS

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SERVICES

Building Design Teams:
Transformative Design Coaching

Expertise in empowering design leaders and teams through tailored coaching programs that enhance leadership, strategic thinking, and creativity, setting the consultancy apart as a performance enabler.

Building Products:
End-to-End Design Solutions


A unique ability to seamlessly guide products through the entire design journey—from strategy and ideation to production and launch—ensuring cohesive and impactful outcomes.

Proven Expertise in Sports Innovation

A track record of groundbreaking sports technology innovations, backed by patents and contributions to Olympic and world-record achievements, demonstrating industry authority and innovation.

HELPING YOU BUILD DESIGN TEAMS

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We help you build exceptional design teams by successfully completing the four key pillars of Strategic Setup, Talent Management, Operations Management, and Creative Execution, allowing you to benefit from:

Exceptional Product Quality: Deliver products that exceed customer expectations through refined design processes.

Enhanced Team Efficiency: Streamlined processes ensure your team works smarter, not harder.

Attraction and Retention of Top Talent: A strategic talent management approach brings the best designers to your team and keeps them engaged.

Improved Collaboration: Seamless workflows between departments ensure better communication and idea-sharing.

Increased Productivity: Optimised operational systems allow your team to deliver more in less time.

‘Chris delivers progressive and commercial sports product, along with transforming design team processes to revolutionise approach.’

 

Duncan Shaw, Head of Design - Speedo

THE PROCESS

Building Exceptional Design Teams
 

We guide you through a comprehensive process to build exceptional design teams, beginning with a Discovery Call to understand your needs. From there, we develop a tailored Project Proposal, conduct Data Gathering and Analysis, and generate strategic solutions. Our Solutions Report provides actionable insights, laying the foundation for impactful next steps and sustained success.

Building on the insights from your Solutions Report, you may choose to partner with us to implement our recommendations through structured improvement solutions expertly aligned with the four pillars: Strategic Setup, Talent Management, Operations Management, and Creative Execution.

We look forward to collaborating with you to build exceptional design teams, empowering your brand to drive innovation, streamline operations, and achieve outstanding creative results.

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Discovery Call
Project Proposal
Data Gathering
Analysis & Solution Development
Solutions Report
Next Steps

HELPING YOU BUILD PRODUCTS

We help you design and launch commercially exceptional sportswear and equipment, with our team of specialists supporting the entire design journey from strategy and ideation to production and launch.

We understand that every project is unique, and we can provide value by offering our services through the following tailored approaches:

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Brand Guardian:

Ensuring Consistency and Excellence

We work with you throughout the project from end-to-end

Brand Accelerator:

Propel Your Brand Forward

We work with you through the initial stages of the project, and generate concepts and working prototypes

Brand Unblocker:

Breaking Barriers to Success

We work with you through specific stages of the project to help unlock barriers and deliver breakthrough results

DESIGN LEADERSHIP RESOURCES

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Design Leadership Cheat Sheet

Download your free copy of the 'Design Leadership Cheat Sheet'

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Book Chapters Download

Download 5 free chapters from 'Design Lead Succeed: 48 Rules for Bridging the Gap from Designer to Design Leader'

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Design Leadership Author

Purchase 'Design Lead Succeed: 48 Rules for Bridging the Gap from Designer to Design Leader'

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Contact:

Chris Johnson Design Ltd

 

Our office location is:

Derby, UK

 

chris@chrisjohnson.design

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© 2025 Chris Johnson Design Ltd

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