DESIGN  SERVICES

Having previously held various senior leadership roles including design director for a global sports brand, Chris Johnson has extensive experience in successfully setting global brand design strategies, annual brand business plans, and implementing strategic design processes

Branding services include research, development, and refinement of brand strategy, brand values, brand personality, and aspects of brand identity which includes logo, wordmark, typeface, photography, tone of voice, colours, and on product branding guidelines

Creative Direction is where design meets strategy. It is the theme or concept which unites a collection of products visually, in terms of their look and feel. Our team can build a bespoke creative direction as a tool to bring together all the visual touchpoints of your business and brand, from the product and packaging through to the advertising campaign, retail displays and online assets. This helps to raise brand awareness and loyalty as well as the perceived quality of your products, which will increase your market impact and sales

Sportswear design projects are tailored to meet the unique needs of each client to ensure the highest standard of quality results. Our team offers a range of activities during the design process, including but not limited to:

• Qualitative and quantitative research methods

• Intellectual property management

• Human factors analysis

• Ideation and concept generation

• Design for manufacture

• Engineering and simulation tools

• Colour, material, finish (CMF) selection

• User and lab testing

• Visualisation and market launch assets

Eyewear and goggle design projects are tailored to meet the unique needs of each client to ensure the highest standard of quality results. Our team offers a range of activities during the design process, including but not limited to:

• Qualitative and quantitative research methods

• Intellectual property management

• Human factors analysis

• Ideation and concept generation

• Design for manufacture

• Engineering and simulation tools

• Colour, material, finish (CMF) selection

• User and lab testing

• Visualisation and market launch assets

Product design projects are tailored to meet the unique needs of each client to ensure the highest standard of quality results. Our team offers a range of activities during the design process, including but not limited to:

• Qualitative and quantitative research methods

• Intellectual property management

• Human factors analysis

• Ideation and concept generation

• Design for manufacture

• Engineering and simulation tools

• Colour, material, finish (CMF) selection

• User and lab testing

• Visualisation and market launch assets

Aviation, automotive, and rail design projects are tailored to meet the unique needs of each client to ensure the highest standard of quality results. Our team offers a range of activities during the design process, including but not limited to:

• Qualitative and quantitative research methods

• Intellectual property management

• Human factors analysis

• Ideation and concept generation

• Design for manufacture

• Engineering and simulation tools

• Colour, material, finish (CMF) selection

• User and lab testing

• Visualisation and market launch assets